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The 35 Best Social Media Marketing Courses (All Platforms) To Skyrocket Your Growth

Social media has taken over the world.

It has affected not only your private life, but the way you do business as well.

Knowing how to utilize the different social media platforms effectively can bring your business to a completely different level.

You have to know how to capture eyeballs and build a real audience – if you want to make money from it.

Instead of going through a long road of trial and error, investing time and money in social media courses can really help speed things up.

Learn from experts, copy strategies that's already been proven to work, and know the ins-and-outs of the platform without having to learn everything from scratch.

In this post, I'm going to review the best social media courses for entrepreneurs and small business owners who wants to step up their social media game.

In this article

Best Social Media Courses For Entrepreneurs

There are a lot of social media courses out there. Some are good, others almost a complete waste of time.

To make it easier for you, I've collected the best social media courses for entrepreneurs out there – for each of the different social media platforms.

The following courses fit any budget and will speed up your learning curve. They provide step-by-step guidance on how to find your audience, which content to create for them, and which ads to use to target them.

Instagram Courses

Let's start with the best social media marketing courses for Instagram, a very visual platform that is ideal for connecting directly with your target audience and building long-lasting relationships.

#1 Hubspot: Learn How to Use Instagram for Marketing

This Instagram course by Hubspot is really targeted towards Instagram newbies who want to learn the basics of how to use the platform for their business.

💰 Price: free

📚 Course material: 13 videos, 3 quizzes

⏳ Duration: 1h35

Key learnings

  • Build and apply organic marketing strategies
  • Use visual material to build and grow your business
  • Learn one of the most in-demand skills in digital and social media marketing
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#2 Udemy: Instagram Marketing 2020: Complete Guide To Instagram Growth

Best for entrepreneurs who want specific growth strategies on how to gain followers and turn them into paying clients.

💰 Price: 109,99€ / ~$130

📚 Course material: videos, 8 articles, 53 downloadables

🎁 Perks: constantly updated content, lifetime access on mobile and TV devices, certificate once completed

⏳ Duration: 5h50

Key learnings

  • Create a powerful brand on Instagram
  • Learn specific strategies to get your first 10k targeted followers
  • Commit followers long-term
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#3 Later: Instagram training

Good for Instagram newbies who want to learn the basics of Instagram as well as the latest growth strategies, and get free templates to create content with.

💰 Price: free

📚 Course material: videos, templates (feed and story), guides, downloadables

⏳ Duration: not specified

Key learnings

  • Learn the absolute basics of Instagram, the latest growth strategies and updates
  • How to create content that matches your brand and sells
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#4 Skillshare: Branding for Entrepreneurs: Building an Aspirational Brand in the Instagram Era

Learn best practices and proven strategies from a successful online entrepreneur.

💰 Price: ~6,50€ / $8 per monthly subscription

📚 Course material: videos (11 lessons)

🎁 Perks: access to an unlimited amount of videos with monthly subscription

⏳ Duration: 0h57

Key learnings

  • Define and find your target audience
  • Set up a style guide to create cohesive content that sticks (vibe and visuals)
  • Strategic next steps: partnerships
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#5 Stacksocial: Instagram Marketing Crash Course for Entrepreneurs

Get hands on experience from an online marketing expert on how to create and monetize a brand on Instagram.

💰 Price: ~8,50€ / $10

📚 Course material: 23 videos

🎁 Perks: full lifetime access

⏳ Duration: 2h00

Key learnings:

  • Create a brand that sells (How to monetize)
  • Attract and commit thousands of new followers
  • The right way to use images and videos
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Facebook courses

Now, lets jump into the best social media marketing courses for Facebook.

#1 Facebook: The Facebook Blueprint

A complete blueprint to Facebook ads.

💰 Price: free

📚 Course material: videos and articles

🎁 Perks: created by the facebook itself, always up-to-date

⏳ Duration: not specified

Key learnings

  • Use facebook products for marketing: facebook, messenger, Instagram, WhatsApp, Workplace, Oculus, Audience Network
  • Learn specifics about marketing, audience, visuals, budgeting, etc.
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#2 Udemy: Facebook Ads & Facebook Marketing MASTERY 2020 | Coursenvy ®

Great for entrepreneurs and creators who want to launch highly effective Facebook ads at low price points.

💰 Price: 109,99€ / ~$130

📚 Course material: videos, 39 articles, 34 downloadables

🎁 Perks: constantly updated content, lifetime access on mobile and TV devices, certificate once completed

⏳ Duration: 12h30

Key learnings

  • Create a committed audience to lower your ad costs
  • Mass post to other social platforms to keep costs low
  • Learn how to use facebook ads manager and how to track your campaigns efficiently
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#3 Skillshare: Facebook Ads & Facebook Marketing Mastery Guide 2020

Accelerate your business with Facebook ads and funnels.

💰 Price: ~6,50€ / $8 per monthly subscription

📚 Course material: videos (48 lessons)

🎁 Perks: access to an unlimited amount of videos with monthly subscription

⏳ Duration: 11h04

Key learnings

  • Learn basic and advanced strategies to use facebook ads funnel
  • Target locally with facebook ads
  • Master conversion and lead generation ads and how to analyze them
  • Get more followers on Instagram
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#4 Kevin David: Ninja Masterclass Facebook 2020

Maximize on Facebook ads and learn how to build your own agency.

💰 Price: ~1690€ / $1997

📚 Course material: videos

🎁 Perks: lifetime access to course, access to webinars and Facebook group

⏳ Duration: not specified

Key learnings

  • Master: sales funnels, Google analytics, lead magnets, copywriting, ad imaging
  • Create, commit, and retarget audiences
  • Set up email lists and lead magnets
  • Start your own ad agency
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#5 Billy Gene – Creating Effective Paid Ads on Facebook

Learn how to create effective Facebook ads for specific target groups.

💰 Price: ~29€ / $34

📚 Course material: 18 videos in HD

🎁 Perks: lifetime online and offline access to course

⏳ Duration: 3h37

Key learnings

  • Define any analyze your target audience with facebook ads
  • Learn which kind of apps work best for various target groups and outcomes
  • The art of staying relevant
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Twitter courses

Twitter is yet another powerful social media platform that could be worth mastering, depending on your type of business – here's the best social media marketing courses for Twitter.

#1 Twitter Business: Business Insights

A good course for Twitter newbies and professionals who want to take the first steps and learn the basics of advertising on Twitter.

💰 Price: free

📚 Course material: blogs and articles

🎁 Perks: created by the twitter itself, always up-to-date

⏳ Duration: not specified

Key learnings

  • Twitter basics
  • How to use twitter to advertise
  • Resources and guidelines
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#2 Skillshare: Getting Started with Twitter for Business (Sandra Vega, Marketing Manager at Twitter)

Learn how to target and interact with your customers using Twitter.

💰 Price: ~6,50€ / $8 per monthly subscription

📚 Course material: videos (8 lessons)

🎁 Perks: access to an unlimited amount of videos with monthly subscription

⏳ Duration: 0h37

Key learnings

  • Set up a profile that represents your brand
  • Grow and interact with your customers
  • Best practices to create marketing content, posting, and measuring ads
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#3 Udemy: The Complete Twitter Marketing Bootcamp

A good course for entrepreneurs who want to use Twitter to generate business leads.

💰 Price: 109,99€ / ~$130

📚 Course material: 30 videos, 1 article, 2 downloadables

🎁 Perks: lifetime access on mobile and TV devices, certificate once completed

⏳ Duration: 2h55

Key learnings

  • Create content that will gain and commit a targeted following
  • Use a strategic marketing system to turn followers into business leads
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#4 Udemy: Twitter Marketing: 1000% Engagement & More Twitter Followers

Learn how to use Twitter to increase your following and drive traffic to other social media platforms.

💰 Price: 39,99€ / ~$47

📚 Course material: 57 videos, 3 articles, 8 downloadables

🎁 Perks: lifetime access on mobile and TV devices, certificate once completed

⏳ Duration: 5h47

Key learnings

  • Learn the difference between a personal and business twitter account
  • Increase your following and retweets using relevant hashtags
  • Get marketing and SEO basics of various social media platforms
  • Drive traffic to your website
  • Become an expert in your niche
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#5 Udemy: Twitter Ads: Twitter Advertising 2020 Certification Course

Dive deep into all of Twitter's marketing tools and create very targeted campaigns.

💰 Price: 99,99€ / ~$119

📚 Course material: 24 videos, 1 article

🎁 Perks: lifetime access on mobile and TV devices, certificate once completed

⏳ Duration: 1h53

Key learnings

  • How to use twitter's Universal Tracking Pixel
  • Use twitter's ad platforms and creative formats for your specific needs
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LinkedIn courses

If you're planning on using platform, you must definitely enroll in a social media course about LinkedIn. There's just too much things you need to know.

#1 Skillshare: LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn for Entrepreneurship, Startups Business

Learn how to generate leads with a free LinkedIn account.

💰 Price: ~6,50€ / $8 per monthly subscription

📚 Course material: videos (20 lessons)

🎁 Perks: access to an unlimited amount of videos with monthly subscription, scripts and templates for cold outreach

⏳ Duration: 2h06

Key learnings

  • Define, analyze, and reach your target audience
  • Create LinkedIn videos and blog posts to drive traffic to your website
  • Set up LinkedIn ads and turn cold leads into warm leads
  • Optimize your profile/company page and host groups
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#2 Udemy: Learn the Basics of LinkedIn in just 30 minutes

A course for LinkedIn newbies who want to learn the very basics of LinkedIn.

💰 Price: 19,99€ / ~$24

📚 Course material: 10 videos

🎁 Perks: lifetime access on mobile and TV devices, certificate once completed

⏳ Duration: 0h29

Key learnings

  • Learn the basics of LinkedIn
  • Update and commit your audience
  • Host groups
  • LinkedIn as a search engine
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#3 Skillshare: How to Build Your LinkedIn Profile for Business, Entrepreneurship, Business, Startups, & Freelancers

Reach their target audience via cold emails and meetings.

💰 Price: ~6,50€ / $8 per monthly subscription

📚 Course material: videos (6 lessons)

🎁 Perks: access to an unlimited amount of videos with monthly subscription, scripts and templates for cold outreach

⏳ Duration: 0h57

Key learnings

  • Build and optimize your LinkedIn profile
  • Creating your ideal customer avatar
  • Set up meetings with LinkedIn
  • Lead generation strategies (cold email outreach)
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#4 Udemy: LinkedIn Advanced. Lead Generation Strategies For B2B Sales

A course that will teach you to generate massive cold leads vie email outreach using LinkedIn.

💰 Price: 89,99€ / ~$117

📚 Course material: 27 videos, 1 article, 1 downloadable

🎁 Perks: lifetime access on mobile and TV devices, certificate once completed

⏳ Duration: 2h01

Key learnings

  • Learn the most efficient LinkedIn lead generation strategies for B2B sales
  • Run a drip cold email campaign
  • Discover business development techniques for startups and tech companies with LinkedIn
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#5 Skillshare: LinkedIn Influencer : How to leverage LinkedIn organic reach to grow on LinkedIn

Become an influencer on LinkedIn to grow their business with content and lead generation.

💰 Price: ~6,50€ / $8 per monthly subscription

📚 Course material: videos (13 lessons)

🎁 Perks: access to an unlimited amount of videos with monthly subscription

⏳ Duration: 1h24

Key learnings

  • Set up and optimize your profile to become an influencer on LinkedIn
  • Make the most of the LinkedIn search engine
  • Hack competitor connections
  • Set up a compelling content strategy
  • Define your ideal target audience
  • Learn about cold email outreach and lead generation
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Pinterest courses

While Pinterest might seem like a more simple social media platform, there's a lot of interesting tricks you can learn. Below you'll find the best courses for Pinterest.

#1 Redefining Mom®: Pin Practical Influence

Generate passive income with affiliate links and pins using Pinterest.

💰 Price: ~167€ / $197

📚 Course material: videos

⏳ Duration: not specified

Key learnings

  • Make a passive income with affiliate links on Pinterest
  • Master affiliate launches and promoted pins
  • Learn everything from setting up affiliate links to nurturing sales
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#2 Blog clarity: Pinning Perfect

Learn how to use Pinterest to drive organic traffic to your website.

💰 Price: ~295€ / $349

📚 Course material: videos, worksheets, spreadsheets

🎁 Perks: constantly updated, access to Facebook Group with monthly lives

⏳ Duration: not specified

Key learnings

  • Pinterest basics and pin descriptions to drive traffic
  • Increase traffic to your website with boards and pinterest-optimized blog articles
  • Create great images and pinnable content
  • Monetize and optimize your strategy
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#3 Udemy: Pinterest Marketing: Using Pinterest for Business Growth

A course to learn how to use Pinterest using SEO.

💰 Price: 109,99€ / ~$130

📚 Course material: 11 videos, 7 downloadable

🎁 Perks: lifetime access on mobile and TV devices, certificate once completed

⏳ Duration: 2h40

Key learnings

  • Find and analyze your customers
  • Optimize your Pinterest business account to be found in external search engines
  • Collaborate with peers and (potential) customers
  • Make the most of the most influential boards
  • Learn about content strategy
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#4 Kristie Hill: Pinterest Dashboard + Analytics Masterclass

Learn how to optimize your Pinterest efforts using Google Analytics.

💰 Price: ~48€ / $56,84

📚 Course material: videos, worksheets, spreadsheets

🎁 Perks: constantly updated, access to Facebook Group with monthly lives

⏳ Duration: 0h34

Key learnings

  • Learn the basics of Google and Pinterest analytics
  • Create pins that attract
  • Set up and track your goals and campaigns
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#5 Anastasia Blogger: Pinterest SEO Traffic Secrets

Learn how to drive free organic traffic to their website using visually beautiful and viral content.

💰 Price: ~335€ / $397

📚 Course material: 42 videos, 20 HQ pin canva templates, 15 photoshop pin templates

🎁 Perks: unlimited access to the course and all updates, access to private FB group for questions and support

⏳ Duration: 6h35

Key learnings

  • Set up your account
  • Learn the basics of Pinterest SEO and analytics
  • Create and schedule viral content (also for ecommerce)
  • Master pinning techniques and boards
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YouTube courses

To dominate Youtube, you need to become an expert on it. Here I've collected the best social media marketing courses on YouTube.

#1 YouTube: YouTube Creator Academy

A course for YouTubers and entrepreneurs who want to dive deep into the dos and don'ts of YouTube based on YouTube's guidelines.

💰 Price: free

📚 Course material: videos and articles

🎁 Perks: created by YouTube itself, always up-to-date

⏳ Duration: not specified

Key learnings

  • Set up your channel
  • Plan, create, and schedule amazing videos
  • Optimize, grow, and monetize your channel
  • Learn about YouTube's policies and guidelines
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#2 Hubspot: Learn How to Grow Your YouTube Channel

This is for Youtube newbies who want to learn the basics of how to get subscribers and grow their channel.

💰 Price: free

📚 Course material: 13 videos, 4 quizzes

⏳ Duration: 1h20

Key learnings

  • Increase the amount of your subscribers and watch time
  • Optimize your videos (keywords, file names, titles, description, etc.)
  • Create content that inspires, teaches, or entertains your audience
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#3 Udemy: YouTube Masterclass – Your Complete Guide to YouTube

For creators who want to accelerate their YouTube efforts and make money with monetized video content.

💰 Price: 119,99€ / ~$142

📚 Course material: 65 videos, 2 articles, 1 downloadable

🎁 Perks: lifetime access on mobile and TV devices, certificate once completed

⏳ Duration: 5h21

Key learnings

  • Set up, optimize, and monetize your account for success
  • Create a brand with a YouTube channel
  • Increase your views and subscriber base
  • Create high-quality videos and thumbnails on a budget
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#4 Udemy: YouTube Marketing: Grow Your Business with YouTube

Learn how to retarget visitors and gain more viewers with YouTube ads.

💰 Price: 109,99€ / ~$130

📚 Course material: 63 videos, 3 articles, 4 downloadables

🎁 Perks: lifetime access on mobile and TV devices, certificate once completed

⏳ Duration: 4h53

Key learnings

  • Grow your brand and subscriber base
  • Implement/connect external marketing funnels with YouTube
  • Optimize your channel and video quality to get more views
  • Run ad campaigns
  • Retarget website visitors and competitor viewers with ads
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#5 Neil Patel: YouTube unlocked

For bloggers who want master the art of video storytelling.

💰 Price: 29€ / ~$35 per month

📚 Course material: video

🎁 Perks: unlimited access to all courses

⏳ Duration: 12h56

Key learnings

  • Set up and build your channel
  • Learn about different types of content that get views
  • Master scripting and storyboarding
  • Promote your videos
Go to course

Snapchat courses

Although Snapchat isn't exactly the first platform to advertise on for most businesses, there are some really great opportunity if you can find the right angle. Here's 5 of the best social media courses for Snapchat.

#1 Snapchat: Bring Your Brand Into Focus

For Snapchat newbies and entrepreneurs who want to master Snapchats marketing tools.

💰 Price: free

📚 Course material: videos

🎁 Perks: created by Snapchat itself, always up-to-date

⏳ Duration: not specified

Key learnings

  • Learn the basics of Snapchat
  • Find the best Ad formats for your marketing plan
  • Master Snapchat's advertising guides
  • Use Snapchat's creative tools
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#2 LinkedIn: Snapchat: Showcase your brand's creativity

Create a digital marketing strategy using more than one social media channel.

💰 Price: 20.49€ / ~$25 month (annual subscription)

📚 Course material: videos

🎁 Perks: also discussing other social media platform in detail to create a cross-platform digital marketing strategy

⏳ Duration: 0h55

Key learnings

  • Learn the basics of digital marketing for Snapchat, Facebook, Instagram, LinkedIn, and more
  • Create a marketing plan and audit for several social media platforms
  • Master paid, earned, shared, and owned media
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#3 Udemy: Snapchat Marketing For Business: Quick Start Guide

Create unique content to gain more customers via Snapchat.

💰 Price: 19,99€ / ~$24

📚 Course material: 19 videos

🎁 Perks: lifetime access on mobile and TV devices, certificate once completed

⏳ Duration: 0h53

Key learnings

  • Learn the basics of Snpachat
  • Create engaging content based on your brand/business
  • Find your unique advantage to gain new customers
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#4 Udemy: Snapchat Ads 101 – Build 4 Marketing Ad Campaigns

Learn how to attract multiple and defined target groups using Snapchat Ad campaigns.

💰 Price: 109,99€ / ~$130

📚 Course material: 14 videos, 1 article, 1 downloadable

🎁 Perks: lifetime access on mobile and TV devices, certificate once completed

⏳ Duration: 1h36

Key learnings

  • Learn how to build Snap Ad campaigns to grow your business
  • Build custom and lookalike audiences inside Snapchat
  • Create Snap Ad stories using Snap publisher tool
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#5 Udemy: The Complete Snapchat Marketing Course: Attract Fans in 2017

For entrepreneurs who want to gain a massive following using Snapchat stories and marketing tools.

💰 Price: 109,99€ / ~$130

📚 Course material: 26 videos, 10 articles

🎁 Perks: lifetime access on mobile and TV devices, certificate once completed, this course is being updated at least annually

⏳ Duration: 1h26

Key learnings

  • Learn the basics of Snapchat
  • Build a massive following using Snapchat tools
  • Master the art of Snapchat stories, contests, and promotions to grow your business
Go to course

Written by
Johannes Larsson
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12 comments
  • Till date I was lost about which course I do and which not because internet is shouting aloud – My course is best etc. Very well researched post that will greatly help. Thnx a ton!

  • fully agree with u when u say – knowing how to utilize the different social media platforms effectively can bring any business to a completely different level. I have been struggling for a long time.. nice article.

  • “Instead of going through a long road of trial and error, investing time and money in social media courses can really help speed things up” Johannes.. I had been doing exactly this for years & my friends too. An eye-opener.. Hurraayyy!!!!

  • I am a newbie and want to master social media marketing. I find the list is long. Cud u pl suggest 1 best (simple easy) course in each category. Thnx in advance.

    • The best course for you really depends on your specific needs, but if you’re not sure then try starting with number 1. since it’s free and you have nothing to lose, and then decide from there. Hope that helps :)

    • That’s fantastic news, thank you, Emilia :) don’t hesitate to ask if you have any questions I can help with.