What is online marketing?
Online marketing is fairly simple, it’s getting potential customers in front of your brand and engaging with them through methods that create value for them whilst making you money. Great online marketing is always a win-win scenario.
The difficult part, however, is that online marketing is always evolving, so it’s important to keep up to date and refresh your knowledge regularly. You can find the latest digital marketing trends here.
Different online marketing strategies
There are all kinds of online marketing strategies, and most businesses will benefit from using a few together. The ones that will work best for your brand depend on your budget, skills, industry, and most importantly, your audience.
SEO stands for search engine optimization, and it’s everything you can do on and off your site to grow traffic and increase your user experience. By following a range of SEO strategies you can rank higher in search engines like Google and grow your domain authority.
Social media marketing
One of the most popular online marketing strategies in recent years is social media marketing. This is getting people to connect with your brand through the use of Facebook, Twitter, Instagram, Tiktok, LinkedIn, Pinterest, or any other social media site.
If social media is one of the online marketing strategies you want to master, check out the best social media marketing courses.
Affiliate marketing is where one business pays another a commission for introducing them to a new customer. You can use affiliate marketing to make money directly by promoting other companies, or by giving out affiliate codes to others and letting them become advertisers for your brand.
Email marketing is a favorite online marketing strategy because it offers you a way to keep the ownership of your audience. If Facebook decides to close down tomorrow, your thousands of followers will mean nothing – whereas having access to an engaged email audience is completely within your control.
You may use email marketing as part of a funnel, create a weekly newsletter or send discounts and promotional content.
Digital PR is a great way to get your brand in front of a larger audience and promote your business, your products, or yourself as the founder. Getting featured on popular podcasts, highly regarded news sites, or large social media accounts are all PR strategies.
This is one of the most value-packed online marketing strategies because you’re creating something for your audience. Whether that’s an amazing blog post, video, or webinar, you’re giving your audience something to engage with while building their trust and introducing them to your brand.
Online marketing courses
One of the best ways to level up your online marketing is through courses. These are packed full of valuable lessons and knowledge that would take much more time and money to learn firsthand.